• MIFA Media

Why Hiring A Branding Specialist For Your Logo Is Key

Updated: Jul 11, 2020

Many new business owners are overwhelmed with everything that needs to be created for their company. From developing the logo, website, social media, and numerous other nuances, this exciting time can become daunting and draining, as well as costly.

Skipping out on a professional designer to cut down on costs can be detrimental to your business. Hiring an experienced designer speeds up the process by helping establish your company in the world. 

The number one necessity for new businesses is a logo. A logo is the bread and butter of any company. It helps to establish your presence and is the face of your company, no matter its size. An example of a memorable brand includes Amazon, where you only need to see the smile logo to know it’s Amazon. Hiring a designer who specializes in branding will help your company reach this level.

Here are a few Do’s and Don’ts to help guide you on your new journey.

• DO hire a designer who is both a branding and logo specialist

• DON’T hire someone because they are cheap. Many times they don’t have the knowledge and expertise in the branding field to perfect your brand

• DO find inspiration to provide your design to help designers better help you create your vision

• DON’T use Canva or a template branding website for your logo. These logos are not unique and other people will have the same logo as you

• DO be patient with the designer. Creating a unique logo takes time and since it will be used everywhere, it’s important not to rush it

At the end of the day, a logo is your company’s face and gives the first impression of the company. Investing in it is key to beginning your business down the right path.

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