The importance of photography for your company.
Product photography often becomes an after thought in peoples’ minds. The thought of having to spend even more money on their company‘s images seems like a waste of money since over time, they become outdated. Imagery, however, is one of many key items to creating your visual brand. When you look at some of the top companies around the world, imagery with not good, but great design, helps define who they are, while effectively promoting their product and/or service.
The world today is very visual and it's important to play on this as much as possible. Studies around the world have proven that people remember 80% of what they see as compared to 20% of what they read. With this statistic, it's a no brainer to invest in an excellent photographer. If you're concerned about price, many photographers will batch items/shoots together. This helps lower the cost in the long-run.
By investing in a good photographer, it shows the viewer that you are serious about your product. With high quality and engaging imagery, people are more inclined to purchase your goods/service. With visually appealing content on your website or social media, you are more than 40 times likely to be shared. This is basically getting free advertising from your viewers! In the beginning, it may seem unnecessary to spend money on a photographer, but in the long run it will help your company grow and gain new clients.