3 Necessities for your new Business
As a new business owner, there are many things to take into consideration. With so many needs it can seem like everything is equally important. One thing that can separate you from your competition is how you present your brand.
Your brand is the one thing that creates your identity and can put you one step ahead of the competition. Creating a cohesive brand guideline can aid in building trust with your potential new clients and show the world that you are on your A-game.
Here is a small list of branding items you should have when launching your business.
Your logo is a visual representation of your business. This is the mark alone that people will remember you by and build trust with. This is the one item which will be used on pretty much EVERYTHING. Spending time and money is key to perfecting your company and not having to rebrand in the future.
TIP: Don't get a logo from Canvaa or any other cheap site. These are NOT unique and you could potentially run into another business having the same logo.
2. Business Cards
Yes, even in today’s world it is important to have business cards. Nothing can be more unprofessional than running into someone who asked you for your business card and NOT having one, but just giving them your info written on a piece of paper. Business cards make you look organized and prepared. Once you have your logo, putting a business card with a nice card stock and maybe even a treatment such as Spot UV will make a HUGE impression.
TIP: Soft touch business cards ALWAYS make an impact and are affordable.
In today's digital era, having a website is a must. Even if it's just a landing page or a simple scroll site, it can make a big impact. When not having a website, it appears fishy or weird to your customers. Be sure to spend time thinking about what you want to include.
TIP: If you don't want to spend a lot of money, start with a simple scroll website. Many people like how “to-the-point” it is. Less is definitely more in today’s era.
Nothing makes you more put together than having your logo and info on a letterhead. Every time you need to send something out, your logo and contact info are on the document.
2. Email Signature
Similarly to your letterhead emails, email signature is just as important. Having your info there makes it easy for people to access your info quickly when needed. Want to make it editable? Check out this website to learn how.
3. Social Media
Yes, there is Facebook, Twitter, Instagram and more, but you do not need them ALL. Just focus on 1-2 platforms that are best for your business and clients specifically, and brand it with your logo and imagery. Be sure to post regularly to keep your clients engaged and in the forefront of their minds.